Higher Education / Enrollment Management

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Be a leader, communicator, collaborator.

Strategic enrollment management (EM) is an institution-wide approach that uses a wide-angle lens to understand the factors in students’ academic success, psychological development and personal wellbeing. While all our tracks are grounded in EM theory, research and teamwork – a key distinction from other programs – the EM track delves deeply into the administrative service components that when strategically managed work together to recruit and retain the right students for a particular institution.

Track Highlights

  • The University of Miami, a longtime national leader in EM, is a working laboratory for EM activities. Our EM program was first in the nation and is the only one to focus on predictive modeling.
  • EM factors explored in class and in hands-on experiences include:
    • College & university governance
    • Recruitment & admissions
    • Retention & graduation
    • Academic advising & support
    • Financial aid & scholarships
    • Market & institutional research
    • Student employment & career planning
    • Records & registration
    • Student accounts
    • Housing and dining
    • Alumni affairs
    • Institutional advancement
  • A faculty of scholars and administrators from the schools of Education & Human Development and Business Administration and divisions of Enrollment Management and Student Affairs lead our interdisciplinary curriculum.
  • The EM track culminates in a capstone project practicum and comprehensive exams.

Useful Downloads

If you already have a master's degree, check out our Certificate in Enrollment Management.